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Argentina selects Kansas City as World Cup base camp
Argentina will base in Kansas City for the 2026 FIFA World Cup as U.S. cities prepare for an influx of international teams and fans.
NEWYou can now listen to Fox News articles!Kansas City, Kan. – With the 2026 FIFA World Cup just three months away, cities across the United States are racing to finalize training facilities that national teams will call home during the global tournament.
Among them is Kansas City, which will serve as the base camp for defending champion Argentina national football team, a major win for the region as it prepares to welcome both players and tens of thousands of international fans.
Base camps are critical to World Cup operations. They serve as home headquarters where teams live, train and recover while traveling between match sites throughout the competition.
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World Cup 2026 signage is displayed in Kansas City, one of the tournament’s host cities. (Olivianna Calmes)
"From private practice fields to player recovery rooms, these facilities are designed to support some of the biggest names in soccer," said Alan Dietrich, who has worked closely with organizers.
Local leaders have spent more than a year pitching their cities to international teams, hoping to showcase not just athletic facilities but the broader community.
"We started actually over a year ago with countries beginning to visit," Dietrich said.
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Tourism officials say the opportunity extends far beyond the sport itself. Hosting a base camp allows cities to introduce themselves to global audiences and build long-term international relationships.
To show support for Kansas City's bid for the men's 2026 FIFA World Cup, the KC2026 Bid Committee and Outfront media installed a 90x90-foot banner on Main Street in Kansas City, Missouri. (Jill Toyoshiba/The Kansas City Star/Tribune News Service via Getty Images)
"We knew that the World Cup was going to be kind of our first chance and probably our biggest chance to be engaging these international markets," said Devin Aaron with Visit KC.
A locker room shows the "We are FIFA 2026 Kansas City" sign in the Sporting KC training facility. (Olivianna Calmes)
Early expectations had Argentina basing in Miami, but Kansas City ultimately stood out during the selection process.
"When Argentina visited, they really loved it here," Dietrich said. "They loved our facilities, they loved our people."
The team will train at Sporting Kansas City’s Compass Minerals National Performance Center, a state-of-the-art facility in Kansas City, Kansas that will serve as Argentina’s training home base during the tournament.
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The complex features multiple professional grade fields and elite level training amenities designed for international competition.
Inside, players will have access to private dining areas, meeting rooms and dedicated recovery spaces designed to help them rest between matches.
A resting room for World Cup players. (Olivianna Calmes)
"If they’ve traveled a lot and they’re tired, they can come in here, turn the lights out and get a nice nap," Dietrich added.
Up to 100,000 Argentine fans are expected to travel to Kansas City during the tournament, a preview of the global crowds set to flood World Cup host cities across the U.S.
Across the U.S., cities selected as host sites and base camps are preparing for similar surges, as teams finalize training locations and fans follow their national squads.
Cities across the US which are hosting World Cup games. (Fox News)
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The 2026 World Cup will be the largest in history, expanding from 32 to 48 teams and spanning host cities across the United States, Canada and Mexico, with each location competing for global visibility and long-term economic impact.
">World Cup teams finalize US base camps as cities prepare for global crowds尤其是随着人们个性化需求的增加,家居行业正通过品牌建设、创新驱动、数字化转型、个性化定制及提供多样化的产品和设计方案来满足人们的喜好和需求。
其中,国内领先的地板与家居产品解决方案供应商大自然家居旗下新锐品牌——德智家,以全品类的家居产品,创新的渠道业务发展模式、极致性价比的价格和服务,凭借绿色、时尚、年轻化的品牌调性赋能品牌未来,引领健康家居朝着年轻化、时尚化、国际化的方向发展。
第一部分:直击行业与消费痛点,德智家化“危”为“机”
“人无远虑,必有近忧!”这句至理名言正是对当下国内家居行业的真实写照!
目前,国内家居行业面临严重“内卷”与产能过剩。并且,随着人们对性价比的追求和消费的理性化,支付意愿及能力的弱化,各大品牌都在争相采取降价策略。与此同时,市场对于产品的品质、服务的专业性、交付的便利性要求高企,迫使不少家居企业与品牌亟待重新构建核心竞争力。
为了应对市场变化与创新发展,根据家居行业的市场需求、发展态势,经过重新定位、重新考量之后,大自然家居居安思危,推出与自身品牌形成双品牌驱动的新锐品牌——德智家,一方面满足大自然家居应对市场变化的需要,在与大自然形成呼应的同时布局全渠道;另一方面持续探索F2B2C业务模式,保持企业的持续创新和可持续发展。
自诞生以来,面对家居行业低关注度、重参与度、重服务及渠道极度分散与消费的两极分化、用户分层等行业与消费痛点,德智家贴合自身渠道新、传播新、人群锐、产品锐“两新两锐”的特点,针对新生代消费群体视野开阔、信息通达、强烈的个性需求、经济基础和对极致性价比的追求等特质,德智家以品质为本、以颜值为纲,在行业与品牌的这场“年轻追逐战”中,通过高性价比、敏捷交付和灵活定制的品牌策略,化“危”为“机”,不断贴近新生代的消费群体,满足年轻消费者的需求。
第二部分:多维向“新”力齐发,德智家构筑品牌护城河
经过30年的沉淀与发展,大自然家居已经成为国内泛家居行业的代表性企业之一,在创新力、产品力、品牌力、服务力等方面取得颇多成就,汇集了众多行业优势。
作为大自然家居多品牌、多渠道、多模式发展战略的旗下新锐品牌——德智家,在秉承大自然家居产品创新、服务理念、品牌文化等传统优势之外,凭借供应链优势、市场扩张、设计力量等多维向“新”力,构筑品牌护城河。推动家居行业的创新和发展,以及对市场趋势的快速响应。
目前,德智家已拥有授权专利125项,获得新产品鉴定证书8项,并且是行业标准起草单位,掌握多项核心科技。同时,利用大自然家居的全球布局,德智家拥有9大原材料供应基地和6大集约化智能制造基地,实现高效运营和降低成本。此外,秉承大自然家居的环保制造文化,德智家实施从原材料到成品全过程的品质管理,严格执行国家产品检验标准。
尤为突出的是,德智家还推行“无忧”服务理念,全部产品附带防伪标签,售后前移、即时解决,让消费者体验“无忧”服务。德智家的销售网络已覆盖江苏、浙江、广东等多个核心省份。在品牌文化建设方面,德智家以绿色、时尚、年轻化的品牌调性,个性化的专业定制与匠心工艺,引领潮流家居新体验。与此同时,德智家汇聚了全球顶尖设计师的设计力量,为消费者打造设计师联名的爆款系列。
第三部分:多元化立体式供销,德智家打造“第二个大自然”
现在,家居行业正在经历一场深刻变革,全域经营正在掀起一场全新的浪潮。
与大自然家居为消费者提供高标准、高附加值、高服务的产品定位不同,德智家搭建品价比、性价比平台,实现全品类、全渠道、全方位服务的全域经营,以期满足年轻、刚需,占据百分之七八十市场份额的客户要求。
在发展过程中,基于满足、服务刚需消费者的初心与理念,德智家依托大自然家居的成熟体系和IT技术,实现云工厂、云交付。产品将逐步涵盖橱柜、衣柜、木门、墙板、地板、全屋定制、家配等,凭借大自然家居30年来积累的供应链资源和优势,多元化渠道同步推进,形成立体式产供销覆盖。
未来,德智家将通过极致性价比的产品,朝着长尾市场的方向发展,并且利用运营效率打造竞争壁垒。在达到中国家装市场的市场占有率前三的目标推动下,德智家将形成与大自然家居并驾齐驱的发展格局,将自身打造成为“第二个大自然”。
结语:
“逆水行舟,不进则退”!德智家在保持增长的同时,持续巩固大自然家居在国内家居建材行业的领导地位。将继续“以产品为始,以品牌为终”,并以全屋定制、整家输出为终极目标,以极致品价比的经营管理理念,为用户提供全品类家居产品。
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